Why should small businesses use social media marketing
Social media is becoming more and more of a necessity each day for any sized business. Why? Because it is where your consumers are.
I am hoping you have all heard at least a snippet about this newish social media marketing revolution (if you haven’t I am severely worried about you living under a rock). Many companies, large and small, are using social media platforms to promote their products and services, and most importantly, they using social media to form lasting, two-way relationships with their consumers. This is resulting is solid communication channels which in turn, is building stronger and larger businesses.
So don’t get left behind! OR if you have started to dabble in the bottomless pit of social medias, get some professional advice and training to ensure you are doing it right and not alienating your customers/consumers/followers/friends etc.
Here are a few very compelling reasons why social media can work for you.
You want your brand to be easily recognisable for your products or services. Social Media can reach an audience, targeted by you, to get your image out there.
Word of mouth marketing:
Exposure is key in all your marketing activities. Word of mouth may not generate business but it increases your brands exposure that then boosts brand recognition. Social media is about being social and engaging.
Social media is great for keeping an eye on what other people are saying about you. It also gives you the opportunity to directly respond to either positive or negative feedback.
Finding out what does and doesn’t work:
Social media gives you a chance to look at your previous engagement to find out what has worked and what hasn’t. This gives you the opportunity to review and tailor your content.
It is a cost effecting marketing tool and run correctly shouldn’t cost a businesses near as much as traditional marketing vehicles. However, it will cost you time! It is an investment that will give what it gets.
But most importantly, as I mentioned in the very first sentence, it is where your consumers are so you would be mad not to use this platform for marketing your business.
For social media training, advice, content plans or strategies, give ROAR a call now 0447820727.
Have a look at the video below. It explains it all.