THE ART OF MYSTERY - AN FG COLLECTIVE STORY

Hello my old friend.

How slack is it for a media comms ‘person’ to be crap at keeping on top of her own social media?

Like seriously, I sit down and tell other businesses what TO do and what NOT to do but can’t follow my own advice.

Granted, it is hard to find the time for your own social media when you are managing anywhere between 5 and 10 other businesses pages but that is still NO excuse.

So this is ME declaring war on my own habits.

I WILL write a blog post every single week. And if I don’t? I will allow you to smack me or give me a verbal beat down to keep me on my toes.

Anyway…

What will be the topic for my glorious return to blogging?

THE ART OF MYSTERY

 

I recently spent a day running, flash mobbing, trolleying, pranking, challenge completing and caching around Melbourne. It was a bizarre but completely, amazingly, astronomically fun. And just to give the day a little bit more of an edge, it was a RACE. (And my team WON)

The day was organized and run by a new Melbourne based (but very travel friendly) business called The FG Collective. Now don’t ask me what it means because, fittingly so, it is a mystery.

The FG Collective is an exclusive boutique agency founded in the art of mystery, shrouded in new experiences and most importantly fully invested in their clients pure, unadulterated joy.

They specialize in creating fully customized experiences for just about any occasion you could possibly think of. For hens days, birthdays, gifts, team bonding, work break ups, just ‘because’, and my favouite, for marriage proposal surprises!

I truly must implore you to experience an FG Collective adventure at least once (although they are like skittles, one is never enough).

I myself have a Speakeasy Mystery Dinner to look forward to. I don’t know much but apparently I may have to eat with my hands if I don’t decipher the clues correctly.

AND I have a 3-day mystery weekend booked in for November. Again, I can’t really tell you much about it because I have absolutely no idea where I am going, how I am getting there, what activities we will be undoubtedly forced to complete to get our directions and what I am even supposed to pack!  

But stay tuned, because I will be able to reveal all once successfully completed (I figure myself for a young Sherlock, no mystery too big).

Clearly, I am FG Collective addicted.

You should definitely contact Eliesha for more details. She is genius.
Her email is thefgcollective@outlook.com.au

Peace out.

ROAR

The beauty of good packaging

Do you ever find yourself buying something just because the packaging looks so damn good?

With 70% of your purchase decision being made at point of purchase, I would be surprised if you said no.

As a brand, neglecting the importance of a well-designed package will see you losing both potential and loyal customers. Why?

Think about how visual our world has become.

  • The good majority of us sit behind a desk for 8 hours a day on pretty computers that show us pretty pictures through an uncountable amount of platforms on the world wide web.
  • We look down at our pretty smartphones that are also showing us pretty pictures; especially on all the visual social mediums (Instagram, Pinterest, Flickr et cetera et cetera).
  • We drive around looking at the lovely billboards and shop fronts/displays.
  • We get home and we are either reading a magazine filled to the brim with pretty and interesting things, or we are watching TV with an abundance of options about which pretty channel you want to watch.

And that is only the beginning!

All of these things train our brain to expect and WANT good design. And it is just plain nice to have something that is pleasing to look at. It evokes emotion, forms connections and inspires.

It also helps that 90% of information transmitted to the brain is visual.

So when a person walks into a supermarket or store, of course they are going to pick up the aesthetically pleasing item. And why wouldn’t they? Why should it be any less lovely in their pantries, shelves, homes, offices etc etc?

So brands listen up; customers will most certainly judge a product by its packaging before buying so you MUST make sure of the following:

  • Your brands packaging must positively distinguish that brand from both direct and indirect competitors.
  • It must ALWAYS stay relevant and to do that it may need revamping from time to time. So don't be scared to let your designer have their way with it.
  • And it must always fit neatly into the brands marketing communications. This will help with brand recognition. So when your designer is doing their thing, have a marketing person collaborate.

With all that said; enjoy some pretty packages that have had me swooning and spending money.

For some more interesting visual facts... Click here